Utilizing the natural power of salt and halo therapy to deliever nano crystalized salt into the air to aid in the prevention of respiratory problems or seasonal allergies. The brand in Europe and the USA goes by a different name, but was redesigned for a Japanese market segment as to appeal to more japanese sensibilities. We helped them build a visual language and direction to help them leverage their business as they evolve. The identity design focuses on two symbols that directly reference the name and can stand alone top down, long ways, or without any typography. The identity designed kept as simple as possible to allow the brand to evolve and focus on building rich meaningful stories about helping people with respiratory challenges.